ABOUT US

Listen-save-impact. This is our mantra.

We are a company that applies our research expertise (listening) along with our Big Data (saving) to segment as much specific as possible at individual level. All this intelligence supports your direct communication (impact). Hence, the goal is to help you reaching your goals.

“Listening” represents all the sources that we access to collect data such as interview, face-to-face or virtual research, public database or information collected online.

“Saving” relates to our Big Data plataform that has unique and innovative data management solutions and has data from more than 1 billion individuals around the world.

“Impact” represents the data use (data in action) to reach your target audience by any communication tool known as microtargeting.

Founded in 2011 by the economist Maurício Moura, the Ideia group was created with the purpose of providing competitive intelligence and data solutions for corporates, public sector, associations and political parties.

Expand people's knowledge to deepen relationships.

Our goal is to help our clients solve problems, make strategic decisions and communicate with their stakeholders directly and with high efficiency. Thus, we combine a solid big data, international track records and an innovative and multidisciplinary team.

Ideia’s portfolio is focused on data intelligence solutions on market research, polling, software and microtargeting, having Big Data as the core pillar.

We value the data privacy and we work under high confidentiality, best market practices and international ethics code.

MISSION

Be an international reference of Big Data application for research/polling and direct communication.

VISION

Expand knowledge about people to deepen relationships.

GUIDELINES

Innovation

The Idea works endlessly to develop different solutions.

Relevance

Ideia develops unique solutions to expand knowledge.

Inspiration

Ideia believes that good use of data improves people's lives.

Scope

Ideia is a global company with the capability to develop efficient solutions anywhere.

Multidisciplinarity

Our core value is a diverse human capital. Diversity is our strength.

VALUES

  • Innovation as the path of transformation;
  • Integrity above all;
  • Full commitment to quality;
  • People always cooperating and collaborating;
  • Total integration;
  • Communication as a key element.

International Partnerships

On top of units around the world, Ideia has strong international partnerships.

Yogesh Sharma

New Delhi, India

Guillaume Liegey

Paris, France

Awards

2018

COMPOL100 2018
The hundred most influential political professionals of the year

2017

The Napolitan Victory Awards 2017
Category: Political Innovator of the Year

2017

Polaris 2017
Category: Best Use of Humor

2017

Reed Awards 2017 Finalist
Category: Best Internacional Campaign

2017

Goldies Awards 2017
Golden Eagle Awards
Category: Use of Humor Excellence

2017

Goldies Awards 2017
Silver Eagle Awards
Category: Radio Excellence: International

2015

Pollie Awards 2015 – Silver
Category: Best in Show International

2015

Victory Awards 2015
Category: Political Innovator of the Year

 2015

Reed Awards Latino 2015 – Bronze
Category: Political Innovator

  2014

Cannes Lions 2014
Gold

  2014

Cannes Lions 2014
Silver

  2014

London International Awards 2014
Bronze

  2014

Clio Awards

  2014

Shots Awards 2014
Category: Mobile & Integrated

  2013

Aegis Awards 2013
Silver

  2013

Clube de Criação 2013
Bronze

  2013

Pororoca 2013
Gold

  2011

Pollie Awards 2011 – Silver
Category: Best in Show International

INSTITUTIONAL PARTNERSHIPS

IDEIA Big Data supports Mapa Educação and Todos pela Educação because believes that only education transforms.

TEAM

Diversity is our strength. Ideia unites professionals from many different backgrounds and expertises such as technology, economics, statistics, law, business, accounting, advertising, journalism, biology, design and political science.

 

CEO


Maurício Moura
Chief Executive Officer

INSTITUTIONAL


Cila Schulman
Vice President

DIGITAL, DATA & INTELLIGENCE


Moriael Paiva
Digital Vice President

IDEIA URUGUAY'S CEO

Diego Piñeiro
Executive Director

CONTACT US

Brasília

+55 61 3224 9670
SCN Quadra 05, número 50, bloco A, Sala 1405
Brasília Shopping | Asa Norte
CEP: 70715-000

Washington, DC

+1 202 403 1086
3100 Clarendon Blvd, Suite 200 - Arlington, VA, 22201

Montevideo

(+598) 99 121 029
Gaboto 1109 - Montevideo, Uruguai

New Delhi (Mamsys)

D-41, 1st Floor,
Sector 59, Noida 201301
U.P

Braga

+351 210 322 500 | +351 210 322 539
Av. da Liberdade, n.o 230 - 3.o / 1250-148. Lisboa.

Paris (Liegey Muller Pons)

+33 (0) 1 43 55 35 68
106 rue du Chemin Vert
75011 - Paris, FR