RESEARCH / POLLING

Ideia works with several research techniques for companies and public agencies of all sizes and areas of activity. In addition to a multidisciplinary team with great know-how and acting in different parts of the world, the great difference of our performance is in the use of Big Data to choose the methodologies and identification of the target audience. With the use of data intelligence in the pre-research stage, we achieve results with a greater degree of reliability and precision.

Both qualitative and quantitative research are done with stratification and probabilistic, non-probabilistic or directed sampling definition. The qualitative technique stimulates the participants to think and speak spontaneously about a specific theme, while the quantitative compiles conscious opinions provided by respondents through survey forms, which results provide base to project them into the represented population. Both can be implemented in person, by phone or over the Internet, anywhere.