DIGITAL STRATEGY CONSULTING
With the combination of a lot of technical knowledge and years of hands-on experience, we have developed a unique methodology and training to work with segmented public communication focused on the digital environment.
The model consists of the application of six steps, thus organized:
1. STRATEGY PLANNING FOR SOCIAL ENGAGEMENT
• Scenario analysis
• Strengths, weaknesses, opportunities and threats identification (SWOT)
• Goal setting (S.M.A.R.T.)
.
4. CLUSTERIZATION AND GAMIFICATION
•Form and organize groups and lists
• Categorize the participants in: Ambassador, Multiplier; Propagators; Receivers
2. SCALABLE STRATEGY FOR LEAD GENERATION
• Channel selection
• User Manual: how to generate leads in social media
• Branded content planning
5. ACTIVATION AND RELATIONSHIP
• Segment content development
• Sending segment content (Massive and Organic)
• Relationship
3. DATABASE MANAGEMENT
• Database organization
• Data cleaning
• Data optimize
6. QUANTITATIVE AND QUALITATIVE MONITORING
• Identification of the main guidelines/issues
• Strategic inputs
• Goal control and measurement
SOLUTIONS
Research
IDEIA Big Data works with traditional and modern research techniques, as well as unpublished and exclusive methodologies.
Digital Anthropology
The perfect union of traditional anthropological and sociological research techniques with cutting-edge technology.
Impact Assessment
With the expertise and practical experience of the most respected specialists in the field, IDEIA Big Data performs all the steps to measure the impact of social actions and public policies.
Big Data Room
Analysis - Strategy - Action. In real-time.
The perfect match between a team experienced in diagnostics and public opinion consulting with research tools, intelligence and targeted direct communication.
Data Room Congress
The Data Room Congress is a mobile version of our Big Data Room created specifically to meet the needs of parliamentarians.
Digital Strategy Consulting
With the combination of a lot of technical knowledge and years of hands-on experience, we have developed a unique methodology and training to work with segmented public communication focused on the digital environment.