DIGITAL STRATEGY CONSULTING
With the combination of a lot of technical knowledge and years of hands-on experience, we have developed a unique methodology and training to work with segmented public communication focused on the digital environment.
The model consists of the application of four steps, thus organized:
1. STRATEGY PLANNING FOR SOCIAL ENGAGEMENT
• Scenario analysis
• Strengths, weaknesses, opportunities and threats identification (SWOT)
• Goal setting (S.M.A.R.T.)
.
2. SCALABLE STRATEGY FOR LEAD GENERATION
• Channel selection
• User Manual: how to generate leads in social media
• Branded content planning
4. QUANTITATIVE AND QUALITATIVE MONITORING
• Identification of the main guidelines/issues
• Strategic inputs
• Goal control and measurement
3. DATABASE MANAGEMENT
• Database organization
• Data cleaning
• Data optimize