DIGITAL STRATEGY CONSULTING
With the combination of a lot of technical knowledge and years of hands-on experience, we have developed a unique methodology and training to work with segmented public communication focused on the digital environment.
The model consists of the application of four steps, thus organized:
1. STRATEGY PLANNING FOR SOCIAL ENGAGEMENT
• Scenario analysis
• Strengths, weaknesses, opportunities and threats identification (SWOT)
• Goal setting (S.M.A.R.T.)
.
2. SCALABLE STRATEGY FOR LEAD GENERATION
• Channel selection
• User Manual: how to generate leads in social media
• Branded content planning
4. QUANTITATIVE AND QUALITATIVE MONITORING
• Identification of the main guidelines/issues
• Strategic inputs
• Goal control and measurement
3. DATABASE MANAGEMENT
• Database organization
• Data cleaning
• Data optimize
SOLUTIONS
Research
IDEIA works with traditional and modern research techniques, as well as unpublished and exclusive methodologies.
Impact Assessment
With the expertise and practical experience of the most respected specialists in the field, IDEIA performs all the steps to measure the impact of social actions and public policies.
Digital Strategy Consulting
With the combination of a lot of technical knowledge and years of hands-on experience, we have developed a unique methodology and training to work with segmented public communication focused on the digital environment.