Anthropology is the science that is dedicated to the in-depth study of the human being and its premise is its observation, following closely the group being studied, living as they within the community. In our Digital Anthropology solution, we guarantee the depth of the study, however, benefited by the combination of technology, which provides a much faster process.
How it works?
• Definition of the Questionnaire
• Data Collection via smartphone
• Content Analysis (mix of expertises)
Com a With Digital Anthropology, we were able to empathize with the participants of the research and seek a perspective of the intimacy of the researched provided by the anthropological and sociological technique, but with greater wealth of data and agility provided by the context in which the interview happens and the particular way each of them interacts with the mobile device.
There are more than 1 million people, from all social class, spread all over Brazil, ready to share their opinions from their own cell phone, at the time and place they are most comfortable and in a way they are already familiar with..
- Wealth of Details