Anthropology is the science that is dedicated to the in-depth study of the human being and its premise is its observation, following closely the group being studied, living as they within the community. In our Digital Anthropology solution, we guarantee the depth of the study, however, benefited by the combination of technology, which provides a much faster process.

How it works?

• Definition of the Questionnaire

• Data Collection via smartphone

• Content Analysis (mix of expertises)

Com a With Digital Anthropology, we were able to empathize with the participants of the research and seek a perspective of the intimacy of the researched provided by the anthropological and sociological technique, but with greater wealth of data and agility provided by the context in which the interview happens and the particular way each of them interacts with the mobile device.

There are more than 1 million people, from all social class, spread all over Brazil, ready to share their opinions from their own cell phone, at the time and place they are most comfortable and in a way they are already familiar with..


  • Depth
  • Intimacy
  • Veracity
  • Agility
  • Wealth of Details



IDEIA Big Data works with traditional and modern research techniques, as well as unpublished and exclusive methodologies.

Digital Anthropology

The perfect union of traditional anthropological and sociological research techniques with cutting-edge technology.

Impact Assessment

With the expertise and practical experience of the most respected specialists in the field, IDEIA Big Data performs all the steps to measure the impact of social actions and public policies.

Big Data Room

Analysis - Strategy - Action. In real-time.
The perfect match between a team experienced in diagnostics and public opinion consulting with research tools, intelligence and targeted direct communication.

Data Room Congress

The Data Room Congress is a mobile version of our Big Data Room created specifically to meet the needs of parliamentarians.

Digital Strategy Consulting

With the combination of a lot of technical knowledge and years of hands-on experience, we have developed a unique methodology and training to work with segmented public communication focused on the digital environment.