Our Solutions

Public Opinion Consulting

360º analysis for accurate diagnostics

Experience, innovation and a complete vision of any situation. IDEIA Big Data innovates not only in the form of make research, based on the combination of different traditional and modern techniques to obtain information, but also developed its own unique methodology, which uses crowdsourcing to do anthropology. And it is this integration of methodologies that guarantee the accuracy of the data and the precision of the analyzes of our specialists.

With a 360º view of the situation and a highly qualified team, IDEIA Big Data performs diagnostics and proposes solutions and recommendations that lead to better decisions and strategic positioning directions anywhere in the world.

Research

IDEIA Big Data works with traditional and modern research techniques, as well as unpublished and exclusive methodologies.

Digital Anthropology

The perfect union of traditional anthropological and sociological research techniques with cutting-edge technology.

Impact Assessment

With the expertise and practical experience of the most respected specialists in the field, IDEIA Big Data performs all the steps to measure the impact of social actions and public policies.

Big Data Room

Analysis - Strategy - Action. In real-time.
The perfect match between a team experienced in diagnostics and public opinion consulting with research tools, intelligence and targeted direct communication.

Data Room Congress

The Data Room Congress is a mobile version of our Big Data Room created specifically to meet the needs of parliamentarians.

Digital Strategy Consulting

With the combination of a lot of technical knowledge and years of hands-on experience, we have developed a unique methodology and training to work with segmented public communication focused on the digital environment.

IDEIA in the press

Check out the main news published in the media about our company.

Testimonials

Confira o que os nossos clientes relatam sobre nós.

Priscila Sousa – Candidate from Framingham/MA – US

Our Leaders

Maurício Moura
CEO and Founder of IDEIA Big Data

Mauricio holds a bachelor's degree in Economics, a master's degree in Social Sciences (University of Chicago 2003) and a master's degree in Political Management (George Washington University 2014). Doctor of Economics and Public Sector Policy. He taught Microeconomics, Econometrics and Statistics. He was visiting professor at George Washington University. In 2018, he was named by Washington Compol Magazine as one of the 100 most influential political professionals of the year. He recently received the Harvard Business School Owner / President Management Program certificate.

Maurício Moura
CEO and Founder of IDEIA Big Data
Cila Schulman
Vice President of IDEIA Big Data

Coordinator of communication and strategy of electoral campaigns since 1988, works with planning in communication, crisis management, political and public marketing and in strategy to mobilize causes. Advises governors and mayors in the development of public policy communication. She attended the George Washington University Graduate School of Political Management in Washington, DC. In the public area, she was Secretary of Communication of the state of Paraná and the prefecture of Curitiba. She is a guest teacher of the OAS - Organization of American States political training courses and observer of electoral processes.

Cila Schulman
Vice President of IDEIA Big Data
Moriael Paiva
Digital Vice President of IDEIA Big Data

Graduated in Advertising, has more than 20 years of experience in the digital communications market, having worked in strategy, creation and project management. A pioneer in the use of digital media in Brazilian political marketing, he coordinated several successful campaigns in Brazil - including campaigns for President, Governors and Mayors. He is the co-author of the first book published on Twitter in Brazil and a frequent speaker in events such as Campus Party Brazil and TEDx. Now, he has been working on projects that integrate digital communication with big data platforms and behavior science techniques.

Moriael Paiva
Digital Vice President of IDEIA Big Data
Danilo Cersosimo
Vice President of Public Opinion and Corporate Reputation of IDEIA Big Data

Danilo is a social scientist with a degree from UCL (University College London). He has been working for more than 20 years in the field of social research and public opinion, especially on issues related to politics, social impact assessment and corporate reputation. He was columnist for the newspaper ``O Estado de S.Paulo`` and frequent collaborator of ``Outra Cidade``. He was the director of Ipsos Public Affairs in Brazil.

Danilo Cersosimo
Vice President of Public Opinion and Corporate Reputation of IDEIA Big Data
Felipe Pimentel
Vice President of Special Projects

Graduated in Social Communication (Journalism), he is taking an MBA in Consumer Sciences at ESPM. He is trainer in Neuro-Linguistic Programming. He has worked in service teams, planning, analysis, activation and monitoring of digital strategy of several clients of the public sector and class associations. He also served as executive manager of Integrated Strategy, director of Digital Communication and as coordinator of digital strategy for politicians. He teaches digital communication courses and is a visiting professor at the IESB in the MBA in Marketing and Digital Communication.

Felipe Pimentel
Vice President of Special Projects
Cristiana Brandão
Director of Operations of IDEIA Big Data

Cristiana is a journalist with a specialization in Contemporary Art. She has been working for 20 years in communication projects in multiple platforms such as TV, radio, web, digital content, and app. She worked as an executive producer, digital content coordinator, and project manager.

Cristiana Brandão
Director of Operations of IDEIA Big Data
Diego Piñeiro
Executive Director of IDEIA Uruguay

Graduated in Social Communication with emphasis in Advertising by the Catholic University of Uruguay, he holds post-graduation in Electoral Marketing and Public Communication by the Government of the Ortega y Gasset Institute in Spain. Has worked for presidential and electoral campaigns in Uruguay, Argentina and Paraguay. He was Director of DOXA Opinion and Research Studies for sub-Saharan Africa. He is a member of the Uruguayan Association of Advertising Agencies and International Secretary General of the Latin American Advertising Association.

Diego Piñeiro
Executive Director of IDEIA Uruguay
José Maciel
Executive Director of IDEIA Europe

Graduated in Civil Engineering, has a master in Economics from Fundação Getúlio Vargas – FGV. Worked for 10 years in the financial market, being a founding partner of Brazilian Society of Finance. He is a professor, taught Finance at the Catholic University of Rio de Janeiro and for the MBA courses at FGV. He has also worked as a startups accelerator and as a consultant.

José Maciel
Executive Director of IDEIA Europe

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